Bridge2Capital is a mobile app that helps small business owners improve their financial health which helps them get adequate and on time credit to increase their sales. This helps them enhance their profits within a short period of 2-3 months - from the convenience of their shops.
Like many Indians, we too were continuing with our safe 9-5 job. Life was comfortable. We went to office, returned home, spent time with family, watched TV, then got ready for the next day.
We were working in business insurance at the time. Our work took us to small towns and cities across India, where we met countless small business owners and storekeepers. What struck us was that each one of them had a similar story to tell: the one of having to close shops due to a lack of funds. Seeing them shut down not just their shops, but also their dreams had a huge impact on us. At the back of our minds a thought lingered: how can unorganised small businesses be in tune with organised selling?
On November 8, 2016, the news of demonetization swept through the entire nation. Cashless transactions soon became the norm. At that moment, a hazy goal became clear to us – to help millions of small businesses through the power of digital technologically.
The next step was a big one. It required us to leave the security of a stable job. Yet, we were very driven to step into the uncertain world of entrepreneurship with a major aim – to empower small businesses. That’s how our company Xtracap India was formed, and we soon registered Bridge2Capital – our online financing mobile app. We built B2C’s supply chain finance model on the principles of ‘reverse factoring.’ We directly pay the small business owners’ suppliers first, later the small business owners repay us.
Our experience has taught us the value of trust. Hence, as a team, we ensure our work is strongly rooted in the principles of sincere management, transparent transactions and safe technology.
Each business has its own fair share of challenges; ours was to gain the trust of small business owners. Our idea was new and most small businessmen were unfamiliar with online technology. Many resisted changing from the traditional method of handling cash to new, unknown world of online transactions. So we adapted to these challenges and changing demands.
Our field representatives visit small business owners to assist and clear their doubts. Also, we continuously keep improving our technology platform. Government-led initiatives such as GST and the BHIM app have also been instrumental in helping us encourage our customers to move towards an organised, digital economy.
Today, Covid-19 situation with its social distancing has accelerated digital adoption as social distancing will become a way of life, hence, we see lesser behavioural roadblocks to our business.
Over 1,000 small business owners have availed services of Bridge2Capital in 20 cities and towns of Punjab, Rajasthan & and Telangana. Business owners have seen their income improve by 30%-50% in less than 3-4 months of association. small business owners partnering with us for more than 9 months have increased their credit limit by 250%.
Over 2,500 suppliers vetted by GSTN have been onboarded by small business owners. And the official Play Store rating of our app is a healthy 4.3 out of 5.
Our aim is to reach 2 million small businesses & MSMEs in a market of 14 million retailers by 2028. We also plan to bring benefits of Bridge2Capital to about 1,500+ Indian towns and cities with high consumer demand. This aim may perhaps get accelerated in the new normal, post Covid-19.
One of our main purposes is to develop efficient processes and generate reliable consumer data. This knowledge will help us to not only serve our small business owners better, but also benefit our banks and other financial institutions.
Together, we can create an impact where it matters most, and connect Bharat as a widespread digital India that progresses as one.
Simple and easy to use technology to increase turnover
By encouraging cashless transactions with clear incentives.
By rewarding on-time repayment behaviour with increase in credit limit.
By guiding our customers to instill credit discipline via FHC.
By sharing business concepts with small business owners.
By providing easy-to-use technology to shopkeepers to run their business efficiently.
To enable millions of small businesses to become competitive in a growing consumption economy. We plan to do this by improving access to sufficient, affordable capital through a 100% digital platform.
To accelerate local GDP by providing Bridge2Capital to millions of small businesses in small towns and cities of emerging markets, thus lifting them from an unorganized sector into an organized environment.
Bridge2Capital is a Fintech platform that seamlessly combines trust with technology.
We aim to accomplish this through our strengths of entrepreneurship, trust, technological skills, and management by our future-perfect technology intervention leveraging upon the Government of India’s Digital India initiatives, such as – India Stack, BHIM, Aadhaar, and GST.
Bridge2Capital is redefining how small business owners see their business. Hear how from they themselves.
I have been in this business for 14 years and until now, I haven't seen my business grow this much! Bridge2Capital has excellent services...
I have seen my business grow at least 20% - 25% since I started availing Bridge2Capital's services...
Bridge2Capital has efficiently and significantly helped my business to deal with market slumps and inability to pay supplies...
Bridge2Capital has improved my business and has let me do it my way. I don't have to constantly worry about paying my suppliers all at once...